Trademark my business name1/7/2023 But 84% of applications are rejected at first. You’ll input your company information, brand name, and products/services. You’ll file an application with the United States Patent + Trademark Office. That’s why it’s best to have an attorney run your trademark search. It needs to be done correctly to make sure that your brand is available before you start using it. So it’s really important to make sure that you run the search correctly. Plus, any trademark applications you file will be denied and you won’t be issued a refund. If they’re too similar, then you can be sued or forced to rebrand. Once you find the search results, you'll need to determine if any of these brands are too similar to your name. You’ll want to know what they sell, where they sell, and when they first used the name. Search any similar names that come to mind Search any spelling variations of your name You can search google, social media sites, and the USPTO like this: ![]() You'll need to search for similar sounding words, similar spelled words, alternate pronunciation of words, and foreign translations. It's not as simple as inputting your exact company name and hitting search. You’ll want to run a trademark search to see if your name is available. You cannot get around another company's trademark by misspelling the word. For example, you couldn't protect Los Angeles Apparel because Los Angeles is known for producing apparel. You cannot protect the location where you produce the products or services, especially if it's a noteworthy location that is known for those products or services. You cannot protect company names that only consist of a last name. For example, Peach Body Scrub or California Candles. You can't protect words that describe the ingredients, quality, use, or location of product. For example, you can't trademark or the term "high heels." You probably can’t trademark something like The Marketing Coach to teach marketing. You cannot protect words that literally describe what you do or products you sell. ![]() There are over 3 million trademarks and the one word names usually go first. But they’re usually taken, unless they’re foreign words that don’t directly translate into English or they’re completely made-up. You can use these words in your brand, but you need to have words that can be protected, too. That’s why I don't recommend a name that can't be trademarked. You’ll want to avoid those names because you can’t protect them and there could be a ton of businesses like yours, which would be confusing for your customers, seo, followers, etc.
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